Tuesday, December 15, 2009

A car is woman's servant...not her master

Things have been a bit auto-themed here in this household over the last few days (though not in a good way), so I suppose it's as auspicious a time as any to offer the following late 1920s adverts as handsome additions to my historical bycatch series.

As did some other ads in that period, this one might be slightly playing on women's recently equalised status as voters in Britain, and the related perceptions (whether positive or negative) of the 'modern woman' which became rather a media fixation at that time.

(Click for a larger image)
Sunday Express, 13 July 1930, p. 11.

The text, in case you don't want to squint:

Woman takes the wheel

These are the days when women really drive. A car is woman's servant...not her master. And it's Pratts 'High Test'--no other kind--for the modern woman-at-the-wheel. Pratts 'High Test'...because it gives bigger mileage without costing more. Because it puts life inot the engine...power...snap...speed...sparkle, and always starts up instantly.'

Um...sparkle? Must be a chick thing.

Anyway, the next one is a bit more mysterious, in so far as the concept of 'motoring chocolate' is a new one to me.

Daily Herald, 8 April 1927, p. 5.

The Best thing to go Motoring on

Rowntree's Motoring Chocolate is a delicious combination of the famous Plain York (or Milk) Chocolate with whole blanched almonds and raisins. It is made specially nourishing for all who enjoy motoring and the open air.
Yes.

'Especially nourishing.'

Must be those raisins.

Happy motoring.

4 comments:

headbang8 said...

Motorisng chocolate must be like a TV dinner. You don't actually have to be watching TV to enjoy one.

mikeovswinton said...

Don't know about Motoring Chocolate, but Travel Sweets were and indeed are a bit a staple around these parts.
(They are in Metal Tins and they are dusted in a sort of icing sugar.)

The Wife said...

I love the icing sugar in the travel sweets! We have them, too, and they haven't changed a bit since I was a child. Even the tins still have the same uninviting design.

Why people actually buy them is beyond me: they're nothing special. I guess its a bit like tomato juice on planes. Certain kinds of transportation require certain types of food to go along with them.

mikeovswinton said...

Yup, the Icing sugar, with the little bits of cracked sweets in it; that's the clincher.Given the icing sugar, surely the question should be; why don't we buy them all the time and not just when we are travelling?