And although I participate in various forms of social media (because--at least so far--its benefits seem to outweigh its costs for me personally), I've found it, over the last five years or so, to be increasingly a source of frustration and even despair.
Peter Pomerantsev's excellent "Diary" at the London Review of Books crystallises a lot of what I've been thinking along these lines with reference to recent events in Ukraine.
As the conflict over Ukraine intensified my social media feeds became more and more unsettling. Acquaintances from Moscow, the ‘creatives’ who make up the semi-mythical Russian middle class – that normally apolitical but vaguely anti-Putin iPhone crowd who’d joined the protests in 2011 and 2012 – were suddenly frothing with patriotic passion. I imagined myself in some downmarket horror movie where you wake to find your neighbours are vampires, with little ultra-patriotic bite marks on their necks.I was talking to a work colleague just today about a very similar trend that she had noticed among Russian and Ukrainian friends on Facebook.
More generally, this is good to remember:
A common myth about social media is that it’s a priori a tool of liberation, taking publishing out of the hands of power. But Facebook and Twitter are a perfect vehicle for postmodern authoritarian regimes that focus on opposition narratives instead of simply suppressing them. You can switch off the TV, but you can’t stop a political technologist getting inside social media and generating memes from within.This is also true for radical Islamism.
For myself, I've certainly been aghast (though not surprised) by Russian propaganda; what has disturbed me more has been the number of Western journalists willing to echo it.
Pomerantsev is eloquent here on this "strange complicity with the Kremlin's cause":
When she wasn’t repeating news from Brighton Beach my New Jersey cousin was sending me links to the Guardian. Comment is Free has become well known for its references to the Ukrainian fascist takeover. My Kiev friends began to message me, looking for an explanation: ‘Is Seumas Milne in the pay of the Kremlin?’ they would ask. Probably not, I said. ‘It all fits into a larger pattern of English racism towards Eastern Europeans,’ Oksana Forostyna, executive editor of the Ukrainian cultural magazine Krytyka, told me. She too spoke of the Ukrainians as ‘the new Untermenschen who get called whores and fascists. All those English jokes and novels about Ukrainian sluts; the weird fixation you had during Euro 2012 that Ukraine was full of neo-Nazi hooligans – there was even a BBC documentary warning football fans not to come – when in truth there are fewer racist attacks in Ukraine than in Britain … Now Putin can play on those prejudices.’
(Germany, has a very similar problem.)
Finally, I can't say that I disagree with this entirely:
‘The only thing to do if you want to stay sane in this war is quit social media,’ Alexey said when I Skyped him.
On related points, I would recommend that people read Evgeny Morozov's insightful book The Net Delusion.
See you online.