Tuesday, February 02, 2010

Not only delicious but also quietly soothing

Apparently, there is, in reality, no such thing as an 'ambient' sausage roll...

A Co-op spokeswoman said: "The use of the word 'ambient' on the label of this product was an administrative error - labels for in-store bakery items are printed in store and the word 'ambient' was incorrectly printed on the label.

...which is, somehow, rather a shame.


Jasper Milvain said...

They probably meant "room temperature", didn't they? One might sell hot sausage roll, ambient sausage roll, and perhaps, if you're very relaxed, also chilled sausage roll.

John Carter Wood said...

The article, brief as it is, suggests that even they didn't know what they meant.

But I presume that--if there was indeed a sensible thought behind the making of the labels at all--it might have been as you say.

I mean, it's more likely that they would have meant 'room-temperature' than 'reminiscent of music of Brian Eno'.

I would think.

Kris said...

I prefer my sausage rolls with a little more oscillation.

John Carter Wood said...

Or at least with a beat you can dance to?

mikeovswinton said...

Didn't they mean amber sausage rolls?

(BTW if it is 'ambient music' yer after, then try "Experiments in ambient soul" by Milan's The Dinig Rooms on Schema. Beats the living daylights out of Eno.)