I admit, I was intrigued. I have a particular liking for brass bands, especially of the colliery sort (and when they play "Jerusalem"), but this is quite fun, too.
So far, so good. Little did I know that on my return home from an almost efficient day in the office, as I was granting myself my daily half hour internet chill, my morning serenade would be echoed by the following ad for some kind of sponsored web chat on feminine sexual dysfunction on a celebrity website I
Oh, don't the the world work in mysteriously circular ways? From "Wake up, wake up, wake up, wake up" to "The Vagina Dialogues" in eight and a half hours - not bad for a day's work.
What struck me most about this otherwise mildly puzzling piece of public debate, however, is the line at the very bottom:
"Sponsored by Boehringer Ingelheim Pharmaceuticals Inc."
For Boehringer Ingelheim Pharmaceuticals Inc., you must know, is a mere ten kilometres down the road from here - an old family firm (still), one of the most important employers in the area and, indeed, a great public sponsor. Boehringer Ingelheim Pharmaceuticals Inc. not only supports internet debates on feminine desire loss in the US - it also sponsors a local university with which I'm on rather intimate ... ahem ... professional terms (to keep up the metaphor).
And this morning I was almost exactly level with Boehringer Ingelheim Inc.'s local plant when I listened to Hot 8 Brass Band's version of "Sexual Healing" on the radio.
There must be a God!
Disclaimer: This is not a clandestine ad for ... well, you know who.